Tribe Happiness Brand Guidelines
Resources for presenting the Tribe Happiness brand consistently and professionally.
Naming
Our full name is "Tribe Happiness". In most contexts, we can be referred to simply as "Tribe" with a capital "T".
Usage
Provide plenty of space around Tribe assets. Make them big or make them small, but give them room to breathe.
Only use Tribe marks as provided or described.
Do not modify, distort, or alter our brand assets in any way.
This is a formally registered trademark of Tribe Happiness ApS. Do not use our name or brand to imply any relationship, affiliation, or endorsement by Tribe Happiness of your product, service, or business. Do not use our logo or icons in any way that suggests sponsorship or endorsement by Tribe Happiness. Contact us first if you have questions.
Tribe Happiness wordmark
The Tribe Happiness wordmark should be used in all references to our brand as space allows. Monochrome usage is preferred with the brand colors below.
Tribe symbol
For tight spaces or tiny areas, the Tribe symbol is a concise way to refer to our brand. Use with good spacing for your audience, as the Tribe symbol will help promote brand recognition. The all-caps "TRIBE" version can also be used for strong visual emphasis in appropriate design contexts.
Colors
Consistency is important with type and backgrounds. Tribe Happiness's primary brand color is a vibrant lime green. The monochrome palette provides flexibility and visual balance across light and dark environments.
Lime Green
HEX: #CCFF00
RGB: 204, 255, 0
CMYK: 20, 0, 100, 0
White
HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Tribe Black
HEX: #090909
RGB: 9, 9, 9
CMYK: 0, 0, 0, 96
The Tribe Happiness brand is dynamic and ever-evolving. Want to help us shape its next iteration?Contact our design team.